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Map showing location of Crossroads

Map showing location of Crossroads

Crossroads

LocationMyrtle Beach, SC

At a glance...

Typical Program Length

Occupancy

LocationMyrtle Beach, SC

Where you'll stay

104 George Bishop Parkway

Myrtle Beach, SC 29579

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Concerned for a loved one?

Explore our resources to learn more about what you can do to help.

Why Do Some People Become Addicted While Others Don't?

Why Do Some People Become Addicted While Others Don't?

Two people can grow up in the same household, use the same substance, and have very different outcomes. Understanding why requires looking at genetics, life experiences, mental health, environment, and how these factors interact differently in every person.

July 22, 2026Rob S.

Common Myths About Addiction That Prevent People From Getting Help

Common Myths About Addiction That Prevent People From Getting Help

Some of the biggest obstacles to getting treatment aren't logistical. They're beliefs about what addiction means, who it affects, and what recovery looks like. These myths are widespread, and they delay care. Here's what the evidence actually says.

July 18, 2026Rob S.

The Science Behind Addiction: Why It's More Than Just Willpower

The Science Behind Addiction: Why It's More Than Just Willpower

Addiction is not a moral failure. It involves measurable changes in brain function influenced by biology, genetics, environment, and life experience. Understanding the science can replace judgment with clarity and make seeking professional help feel less like an admission of defeat.

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